CRM – Client Resource Management

CRM comes from the abbreviation Customer Relationship Management. CRM is a process that helps to better understand customer needs and behavior. CRM helps to develop and chart business strategies for the customer and also addresses issues by implementing them. In simple terms, the efficient use of a CRM helps the client and his organization to fulfill those much desired goals, those goals related to potential performance, acquisitions, growth and business preservation.

Sympathy CRM – the CRM we offer – aims to manage and optimize the customer’s life cycle but also to build a proper understanding or a link between various departments, sales forces and customers in large companies, which in in the end all together will increase the company’s production.

By using Sympathy CRM, an organization can use previous records of potential customers and buyers as well as previous purchasing trends, trends that they preferred earlier but also their needs, to create a customer center and a central marketing system. to customer needs.

Companies that use CRM systems can expect immediately:

When retaining and gaining more customers, consequently to a global growth.
At the absolute increase and maximization of the clients’ life cycles.
When improving customer services by personalizing them, all through new expenses.

Sympathy CRM optimizes all the different customer relationship processes. Support applications should free employees from all inefficient, tedious or unnecessary management activities related to potential and existing customers. Categorization and verification of data, collaboration and mobile access are the main points.

Your employees work efficiently and with pleasure. They have access to the latest information and can focus on what matters most: quality services for your customers. Profitable relationships with satisfied customers and employees contribute to maximum company growth and profit.

The sales force reduces its sales cycles and increases its main performance indicators (turnover per commercial, order size, turnover per customer, etc.). Your marketing expenses decrease, opportunity generation and customer acquisition are greatly improved, responses to advertising campaigns are multiplied, leading to an increase in overall turnover.

Your customer support team improves productivity and customer retention while helping to reduce costs and increase promptness in meeting requirements.